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S
August 5, 2025
D2CStartup
Scaling Ad Spend while Maintaining ROAS
The Challenge
ShopLift hit a ceiling where increasing ad spend resulted in diminishing returns. They needed to scale acquisition volume without eroding their margins.
Growth Trajectory
ClientShopLift
OutcomeScaled monthly ad spend from $50k to $250k while maintaining a 4.5x ROAS.
StrategyWe restructured their ad accounts...
## Ad Strategy
The key was separating prospecting from retargeting with distinct creative narratives.
## Creative Testing
We tested 50+ variations weekly, killing losers in 48 hours and doubling down on winners.
## Result
Sustainable scaling that fueled their Series B round.