Question 1

What exactly is the 'Growth OS'?

Accepted Answer

The Growth OS (Operating System) is our proprietary framework for scaling revenue. Unlike ad-hoc campaigns, it installs a permanent infrastructure in your business—covering data pipelines, automated retention loops, and high-velocity experimentation protocols. It’s the difference between 'renting' growth and owning a growth engine.

Question 2

How do you differ from a traditional digital agency?

Accepted Answer

Traditional agencies sell inputs (hours, blog posts, ad creatives). We sell outcomes (ARR, CAC, LTV). We don't have account managers who just forward emails; you get a dedicated Growth Squad of strategists and engineers who are incentivized by your revenue growth, not your billable hours.

Question 3

Do you focus on brand awareness or performance?

Accepted Answer

We reject the divide between 'brand' and 'performance.' In the modern landscape, brand is built through performance channels, and performance is amplified by brand strength. Our 'Full-Funnel' approach ensures that upper-funnel awareness campaigns are mathematically linked to lower-funnel conversion targets.

Question 4

What is your philosophy on 'North Star Metrics'?

Accepted Answer

We believe most companies track the wrong metrics (vanity stats like 'likes' or 'traffic'). We help you identify a single North Star Metric—usually Revenue or Active Usage—that correlates directly with long-term enterprise value, and align all sprint activities to move that specific needle.

Question 5

How do you handle attribution in a post-iOS14 world?

Accepted Answer

We use a 'Triangulated Attribution' model. We don't rely on a single source of truth like Facebook Ads Manager (which lies). Instead, we blend Server-Side Tracking (CAPI), Zero-Party Data (post-purchase surveys), and Media Mix Modeling (MMM) to triage what's actually driving incremental lift.

Question 6

What does the onboarding process look like?

Accepted Answer

Onboarding is a 14-day sprint. Week 1 is the 'Deep Dive'—we audit your ad accounts, analytics, and CRM. Week 2 is 'Architecture'—we build the tracking infrastructure and creative roadmap. By Day 15, we are live with the first set of 'Quick Win' experiments.

Question 7

Who will be my day-to-day contact?

Accepted Answer

You will have a dedicated 'Growth Lead'—a senior strategist (not a junior account rep). They lead your pod, which consists of a media buyer, a creative producer, and a data analyst. You will have direct Slack access to your entire pod, not just the lead.

Question 8

How fast can we launch campaigns?

Accepted Answer

If your tracking infrastructure is healthy, we can launch within 7 days. If we need to rebuild your data layer (GA4/GTM/CAPI), it may take 14 days. We prioritize 'speed to insight' but never launch without accurate measurement rails in place.

Question 9

Do we need to provide creative assets?

Accepted Answer

We can work with what you have, but we prefer to build net-new. Our 'Creative Sandbox' model means we continuously produce and test UGC, static, and motion assets. If you have existing brand guidelines, we adhere to them strictly while optimizing for conversion.

Question 10

What is your pricing structure?

Accepted Answer

We use a 'Hybrid' model: a flat monthly retainer (covering the team's baseline) + a performance kicker (based on revenue or ROAS targets). This ensures we have skin in the game. We make more money when you make more money.

Question 11

Is there a minimum contract length?

Accepted Answer

Our standard engagement is an initial 3-month sprint to establish the baseline and prove the model, followed by rolling monthly terms. We don't believe in locking clients into 12-month handcuffs; we retain you by driving undeniable results.

Question 12

Is there a minimum ad spend requirement?

Accepted Answer

For paid acquisition, we typically work with brands spending $10k/month or more, as this provides the data density needed for algorithmic optimization. However, for organic/lifecycle engagements, media spend is not a factor.

Question 13

Do you take equity instead of cash?

Accepted Answer

For select high-growth startups (Series A+), we are open to 'Media for Equity' or partial equity compensation models. This is evaluated on a case-by-case basis depending on your unit economics and cap table structure.

Question 14

Are creative costs included in the retainer?

Accepted Answer

Yes. Unlike agencies that charge extra for every banner ad, our retainer includes a 'Creative Credits' allowance sufficient for high-velocity testing. Only large-scale video productions (TVC quality) would require a separate budget.

Question 15

Do you handle SEO and Organic Social?

Accepted Answer

Yes. Our 'Organic Growth' suite covers Technical SEO, Content Strategy, and Social Media Management. We focus on 'Revenue SEO'—targeting high-intent keywords that drive conversions, rather than just chasing vanity traffic volume.

Question 16

Can you help with Email & SMS Marketing?

Accepted Answer

Absolutely. Lifecycle marketing (Email/SMS) is often the highest ROI channel. We audit your Klaviyo/HubSpot flows, implement advanced segmentation, and build automated retention loops that increase Customer Lifetime Value (LTV) without extra ad spend.

Question 17

Do you do Influencer Marketing?

Accepted Answer

We manage end-to-end Creator Ops. We don't just pay for shoutouts; we build 'Performance Influencer' campaigns where creators act as content production engines and affiliates, tracked rigorously on CPA/ROAS metrics.

Question 18

Do you build websites or landing pages?

Accepted Answer

We build 'Conversion Engines.' We design and develop high-converting landing pages (Unbounce, Webflow, Shopify) specifically for ad traffic. While we aren't a dev shop for complex web apps, we handle all frontend CRO dev work needed for growth.

Question 19

What about B2B Lead Gen?

Accepted Answer

For B2B, we deploy 'Account-Based Marketing' (ABM). We combine LinkedIn Ads, cold email automation, and content syndication to target specific decision-makers at your dream accounts, turning cold prospects into sales-qualified leads (SQLs).

Question 20

Which ad platforms are you experts in?

Accepted Answer

Our core competencies are Meta (Facebook/Instagram), Google (Search/Shopping/YouTube), TikTok, and LinkedIn. We also manage emerging channels like Pinterest, Snap, and Reddit when the target demographic aligns.

Question 21

What analytics tools do you use?

Accepted Answer

Our stack typically includes GA4 for web analytics, Triple Whale or Northbeam for attribution, Hotjar/Microsoft Clarity for heatmaps, and Looker Studio for client-facing dashboards. We are platform-agnostic and will adapt to your existing stack.

Question 22

Are you Shopify Partners?

Accepted Answer

Yes, we are certified Shopify Plus Partners. We have deep expertise in the Shopify ecosystem, including app integration, theme customization, and checkout optimization to maximize Average Order Value (AOV).

Question 23

Do you work with HubSpot or Salesforce?

Accepted Answer

Yes, for our B2B clients, CRM integration is critical. We optimize HubSpot/Salesforce pipelines to ensure marketing leads are properly scored, routed to sales, and attributed back to the originating campaign.

Question 24

How often will we receive reports?

Accepted Answer

You get a live 24/7 Data Dashboard (Looker/Triple Whale) for real-time checks. We send a written 'Sprint Update' every Friday and hold a deep-dive Strategy Call every two weeks (bi-weekly) to review experiments and plan the next sprint.

Question 25

What metrics do you report on?

Accepted Answer

We report on the 'Metrics that Matter': Contribution Margin, MER (Marketing Efficiency Ratio), CAC, LTV, and Pipeline Velocity. We deprioritize vanity metrics like CPM or CTR unless they are leading indicators of a specific problem.

Question 26

Can we have a Slack channel with the team?

Accepted Answer

Yes, we create a shared Slack (or Teams) channel for every client. This allows for real-time collaboration, quick approvals on ad copy, and instant feedback loops. We believe in radical transparency, not hiding behind email threads.

Question 27

What happens if performance drops?

Accepted Answer

Performance volatility is normal. When it happens, we execute a 'Red Flag Protocol': a rapid audit to diagnose the root cause (Creative fatigue? Tech break? Seasonality?), followed by an immediate pivot plan. You will never be left wondering 'what is being done.'

Question 28

Do you work with startups?

Accepted Answer

Yes, specifically Series A+ startups that have achieved Product-Market Fit and are ready to scale. We have a specialized 'Ignite' squad designed for the agility and speed that startups require.

Question 29

Do you work with Enterprise companies?

Accepted Answer

Yes, our 'Velocity' squad supports enterprise clients. We navigate complex compliance requirements, multi-stakeholder approvals, and global localization needs while injecting startup-like speed into enterprise machinery.

Question 30

What industries do you specialize in?

Accepted Answer

We have deep playbooks for SaaS (B2B/B2C), E-commerce (Fashion, Beauty, Home, CPG), and FinTech. We generally avoid hyper-local brick-and-mortar businesses (like restaurants) as our frameworks are built for digital scalability.

Question 31

Do you work with non-profits?

Accepted Answer

Yes, provided the non-profit operates with a growth mindset. We apply the same rigorous donor acquisition funnels that we use for e-commerce customers to drive fundraising scale.

Question 32

Are your team members in-house or freelancers?

Accepted Answer

Our core strategy and leadership team is 100% in-house. We maintain a vetted network of specialist partners for niche tasks (e.g., specific 3D animation styles or specialized legal translations), but your account is always managed by full-time employees.

Question 33

Where is the team located?

Accepted Answer

We are a digital-first, globally distributed company with major hubs in New York, London, and Singapore. This allows us to operate across time zones—optimizing your campaigns while you sleep.

Question 34

How do you ensure quality across the team?

Accepted Answer

We use a 'Peer Review' system. No ad goes live and no strategy is finalized without being reviewed by a secondary Senior Strategist. This 'two sets of eyes' policy minimizes errors and maximizes strategic depth.

Question 35

What is your cancellation policy?

Accepted Answer

After the initial 90-day sprint, we typically operate on a 30-day notice period. We want you to stay because we're driving results, not because a contract forces you to.

Question 36

Do you guarantee results?

Accepted Answer

No ethical agency can guarantee specific ROI numbers due to market volatility. However, we guarantee our work: if we miss mutually agreed KPIs, we often perform 'make-good' work or audits at no cost to course-correct. Our incentives are aligned with yours.

Question 37

Do you offer white-labeling for other agencies?

Accepted Answer

Generally, no. We partner directly with brands to ensure strategic integrity. However, we do partner with Venture Capital and Private Equity firms to serve as the 'Operating Partner' for their portfolio companies.

Question 38

Who owns the ad accounts and data?

Accepted Answer

You do. Always. We work directly inside your ad accounts. If we ever part ways, you keep all the data, the campaign structures, and the creative assets. We don't hold your data hostage.

Question 39

How do you handle ad budget billing?

Accepted Answer

You pay the ad platforms (Meta/Google) directly via your credit card. We manage the budget, but the transaction happens directly between you and the platform to ensure transparency and credit card points retention for you.

Question 40

How do you approach Creative Strategy?

Accepted Answer

We prioritize 'Performance Creative.' We analyze why certain hooks work using data, then iterate. We classify ads into 'Winners' (scale), 'Losers' (kill), and 'Learners' (iterate). This scientific creative process prevents ad fatigue.

Question 41

What is 'Conversion Rate Optimization' (CRO) to you?

Accepted Answer

CRO is not just changing button colors. It's about reducing cognitive load. We analyze user heatmaps and session recordings to remove friction from the checkout flow, improving your conversion rate so every dollar of ad spend works harder.

Question 42

Do you help with product launches?

Accepted Answer

Yes. We have a 'Launchpad' protocol involving teaser phases, waitlist accumulation, and 'Day 1' blitz scaling. We orchestrate email, ads, and influencers to peak simultaneously for maximum launch impact.

Question 43

Can you work with headless commerce setups?

Accepted Answer

Yes. Our technical team is comfortable with headless builds (Hydrogen, Next.js) and can implement the complex tracking layers required for these custom front-ends.

Question 44

What do you need from us to get started?

Accepted Answer

We need access to your platforms (Ads, Analytics, CRM), your brand assets (logos, images, videos), and a completed 'Discovery Questionnaire' that helps us download your brain regarding your customers and competitors.

Question 45

Do you charge setup fees?

Accepted Answer

We typically charge a one-time 'Audit & Architecture' fee for the first month's onboarding sprints, which covers the heavy lifting of infrastructure setup. This is waived for longer-term annual commitments.

Question 46

How do you calculate ROAS?

Accepted Answer

We look at 'Blended ROAS' (Total Revenue / Total Ad Spend) as the primary truth, and 'Platform ROAS' as a secondary signal. This accounts for the halo effect where Facebook Ads might drive searches on Google.

Question 47

How many clients does each squad handle?

Accepted Answer

We cap our squads at 4-5 active clients. This ensures your account gets daily attention and isn't just one of 50 accounts managed by an overworked junior employee.

Question 48

Do you work with Cannabis or CBD brands?

Accepted Answer

Yes, but with caution. We have specific playbooks for 'Restricted Categories' that rely heavily on SEO, Email, and programmatic channels that are friendlier to these products than Meta/Google.

Question 49

Do you adhere to GDPR and CCPA?

Accepted Answer

Strictly. All our tracking implementations are compliant with global privacy laws. We prioritize first-party data collection which is both legal and more profitable than third-party cookies.

Question 50

What is the 'Growth Flywheel'?

Accepted Answer

It's our model where Acquisition feeds Data, Data improves Retention, and Retention drives Referrals—which feeds back into cheaper Acquisition. We build your systems to spin this flywheel faster over time.

Frequently Asked Questions