Generating Qualified Leads in a Niche Market

The Challenge

LogiChain sells complex supply chain software. General marketing failed to identify active buyers, leading to wasted sales efforts on unqualified leads.

Growth Trajectory

ClientLogiChain

OutcomeGenerated $5M in pipeline opportunities in the first quarter with a 25% conversion rate.

StrategyImplementation of an Intent-Based Demand...

## The Pivot Stopped 'spray and pray' tactics. Focused on 500 key accounts showing intent signals. ## Content Strategy Created deep-dive technical guides addressing specific logistical pain points. ## Outcome Sales team efficiency doubled as they only spoke to educated, interested buyers.