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L
December 10, 2024
B2BStartup
Building Trust via Thought Leadership
The Challenge
A legal tech AI platform faced skepticism from traditional law firms who feared AI hallucinations and security risks.
Growth Trajectory
ClientLegalEase
OutcomeAdoption by 3 Magic Circle firms and a 50% decrease in sales objection handling time.
StrategyA 'Trust Center' content campaign....
## Objection Handling
Address the fear head-on. Security first, features second.
## Content asset
'The 2025 State of AI in Law' report.
## Result
Established absolute authority in the niche.