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G
May 18, 2025
B2BEnterprise
Entering the North American Market
The Challenge
A European CleanTech leader needed to break into the US market but faced entrenched competitors and regulatory complexity.
Growth Trajectory
ClientGreenGrid
OutcomeSecured 3 pilot projects with major US utilities within 9 months.
StrategyA localized Go-To-Market strategy focusing...
## Strategy
Localization over translation. We adapted the entire brand narrative to fit US energy independence narratives.
## Tactics
- State-specific SEO.
- Lobbying support materials.
- Targeted LinkedIn campaigns for utility execs.
## Outcome
Successful beachhead established in Texas and California.