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F
January 5, 2025
B2CEnterprise
Driving CPI down in a crowded market
The Challenge
Cost Per Install (CPI) was rising unsustainably due to competition. FoodDash needed a cheaper way to acquire high-intent users.
Growth Trajectory
ClientFoodDash
OutcomeCPI dropped by 40% while conversion-to-first-order increased by 20%.
StrategyInfluencer + Performance hybrid. We...
## Creative Strategy
Authentic UGC beats polished ads. People buy from people.
## Execution
Activated 200 micro-influencers in key cities.
## Outcome
Lower ad fatigue and higher engagement rates across the board.