Repositioning for Enterprise Adoption

The Challenge

Perceived as a tool for SMBs, FinStack struggled to close six-figure deals. Their brand identity and messaging did not resonate with CFOs and Enterprise decision-makers.

Growth Trajectory

ClientFinStack

OutcomeClosed 5 Fortune 500 accounts in Q4 alone, reducing sales cycle by 35%.

StrategyA complete brand overhaul including...

## Rebranding Journey We moved away from 'friendly and fun' to 'reliable and powerful'. ## Deliverables - New Visual Identity System. - Enterprise-grade Website Migration. - Sales Enablement Deck Overhaul. ## Result Brand perception shifted significantly, validating the higher price point.