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F
October 15, 2024
D2CStartup
Viral TikTok Launch Strategy
The Challenge
A sustainable fashion brand needed to make a splash with Gen Z without a massive media budget.
Growth Trajectory
ClientFashionFwd
OutcomeSold out initial inventory in 4 hours; gained 100k followers in 48 hours.
StrategyA synchronized 'drop' campaign. We...
## Strategy
Artificial Scarcity + Synchronized Hype.
## Execution
Seeded product to 50 creators weeks in advance.
## Result
The algorithm favored the sudden spike in topic mentions, pushing it to millions of FYPs.