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E
June 30, 2025
B2CStartup
Increasing LTV via Lifecycle Marketing
The Challenge
High churn rates after the free trial period were bleeding revenue. Users weren't discovering the full value of the platform quickly enough.
Growth Trajectory
ClientEdVenture
OutcomeDay-30 Retention improved by 60% and LTV increased by 85%.
StrategyWe mapped the user journey...
## Analysis
Data showed users who completed 3 lessons in week 1 were 80% likely to convert.
## Action
Focused all onboarding communications on driving that specific behavior.
## Result
Massive uplift in trial-to-paid conversion and long-term retention.