Penetrating the Fortune 100

The Challenge

CyberWall had a superior product but couldn't get past the CISO gatekeepers in large organizations.

Growth Trajectory

ClientCyberWall

Outcome20 Fortune 100 meetings booked, resulting in $8M in closed revenue.

StrategyA 'Trojan Horse' ABM campaign....

## Insight CISOs are busy. Engineers are curious. We marketed to the engineers. ## Campaign 'Free Vulnerability Scanner' tool distributed in dev communities. ## Result Bottom-up adoption pressure forced C-level conversations.