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C
November 28, 2024
B2BStartup
Developer Advocacy and Community Growth
The Challenge
CloudScale wanted to be the default choice for Kubernetes scaling but lacked a grassroots community voice.
Growth Trajectory
ClientCloudScale
OutcomeDiscord grew to 10k active members; 40% of new enterprise leads originated from the community.
StrategyWe launched a DevRel initiative,...
## Philosophy
Give before you take. Support the ecosystem.
## Tactics
- Sponsored 5 major OSS repos.
- Monthly 'Scale Challenges' with prizes.
## Outcome
Organic evangelism drove product adoption.