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A
February 14, 2025
D2CStartup
Launching a disruptive EV Brand
The Challenge
A new EV player needed to build hype before their first vehicle rolled off the line, with a fraction of the budget of legacy automakers.
Growth Trajectory
ClientAutoDrive
Outcome50,000 pre-orders secured with $0 spent on traditional TV/Print media.
StrategyA guerrilla social media strategy...
## Approach
Radical transparency. We showed the failures and the wins in the engineering process.
## Viral Loop
Referral program gamification to jump the queue.
## Result
Cult-like following established before launch.