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A
September 1, 2024
B2BEnterprise
Educating a Traditional Market
The Challenge
AgriGrow's drone technology was revolutionary but farmers were skeptical of the ROI and complexity.
Growth Trajectory
ClientAgriGrow
OutcomeRegional sales increased 200% in targeted territories; conversion rate at demo days hit 30%.
StrategyField Day Events + Video...
## Insight
Farmers trust other farmers, not salespeople.
## Asset Production
High-production value testimonial videos shot on location.
## Outcome
Social proof broke down the barriers to adoption.