Webinars Are Back (But Different)

The 'Do With Me' Format

Don't present to them. Work *with* them. 'We are going to build your 2026 budget spreadsheet live in the next 45 minutes.' At the end, they have a deliverable. Value is delivered instantly.

### The On-Demand Asset

The live event is just the content creation moment. The recording is the asset. Chop it into 10 clips for LinkedIn. Transcribe it into a blog post.

Conclusion

People crave connection and utility. Give them a workshop, not a lecture.