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BrandingRebrandVisual IdentityDesign System
When is it Time for a Visual Identity Refresh?
Jessica K.
•
5 min read
The 7-Year Itch
Design trends move fast. What looked 'Modern' in 2018 looks 'Dated' in 2026.
### Signs You Need a Refresh
1. **Inconsistency:** different decks use different fonts. The website looks nothing like the product. 2. **Market Shift:** You pivoted from SMB to Enterprise, but your logo still looks 'playful startup'. 3. **Internal Embarrassment:** Your sales team hesitates to send the deck because it 'looks old'.
It's Not Just a Logo
A refresh is about the *system*. Typography, color palette, illustration style, photography direction. It's about ensuring every touchpoint feels like the *same* premium experience.
Conclusion
A brand refresh signals momentum. It tells the market 'We are evolving'.