The Great Tech Consolidation: Doing More with Less

The SaaS Sprawl

In the zero-interest rate era, companies bought a tool for everything. A tool for notes, a tool for tasks, a tool for chat, a tool for video... The average enterprise now uses 130+ SaaS applications. This isn't just expensive; it's distracting. Context switching costs billions in lost productivity.

### The Audit Framework

1. **Identify Duplication:** Do you have Asana, Trello, and Jira? Pick one. Do you have Slack and Teams? Pick one. 2. **Usage Analysis:** Who is actually logging in? Downgrade seats for casual users. Cancel licenses for ghosts. 3. **Integration Capabilties:** If a tool doesn't play nice with your core stack (CRM + Data Warehouse), it has to go, unless it provides unique, irreplaceable value.

The Core Stack

For a modern growth team, we recommend a consolidated stack:

* **CRM/RevOps:** HubSpot or Salesforce (The Source of Truth) * **Data/Analytics:** Segment + Mixpanel (The Brain) * **Communication:** Slack + Notion (The Nervous System) * **Creative:** Figma + Adobe (The Face)

Negotiation leverage

consolidating vendors gives you buying power. Negotiating an 'Enterprise License' for a suite is often cheaper than paying list price for 5 different point solutions.

Conclusion

Simplicity is the ultimate sophistication. A lean stack forces focus. It reduces training time, improves data integrity, and saves money. Cut the fat, keep the muscle.