Product-Led Growth (PLG) Myths You Need to Unlearn

Myth 1: The Product Sells Itself

No, it doesn't. The product *demonstrates* value, but it doesn't navigate complex procurement processes, handle security audits, or negotiate multi-year contracts. That's what Sales does.

### The 'Product-Assist' Model

Succesful PLG companies like Slack and Zoom have massive enterprise sales teams. They layer sales *on top* of product usage. This is called 'Product-Led Sales' (PLS).

Myth 2: PLG Means No Support

Automated onboarding is great, but users still get stuck. If you hide your support email, you hide your churn signals. PLG support should be proactive, using data to intervene when a user is struggling to find value.

Myth 3: PLG is Cheaper

It removes sales commissions, but it increases engineering costs. You need a world-class Data team, Growth Engineers, and Designers to build a self-serve funnel. It's capital intensive upfront.

Conclusion

PLG is a distribution model, not a religion. Combine it with traditional sales for maximum impact.