Cracking the Code on LinkedIn Ads

The Targeting Advantage

No other platform knows 'Job Title' and 'Company Size' like LinkedIn. You pay a premium for that intent data.

### Strategy: The 'Trust' Layer

Don't use LinkedIn for direct conversion ('Book Demo'). Use it for education. * Promote your high-value whitepaper. * Promote your podcast clips. * Retarget the viewers on Facebook (where clicks are cheaper).

Thought Leader Ads

The new high-performing format. Promote the post of your CEO, not your Company Page. People trust people. 'Founder-led sales' via paid distribution.

Conclusion

Treat LinkedIn as a distribution channel for your best content, not a lead gen form. Influence the committee, don't just hunt the decision maker.