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Hiring Growth Engineers: The Unicorn Role
David R.
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5 min read
What is a Growth Engineer?
They don't build core features. They build the *engine* that gets users to the features. * A/B Testing Frameworks * Referral Loops * Onboarding Flows * SEO programmatic pages
### The Hiring Profile
Look for: 1. **Curiosity:** They care about *business metrics*, not just code quality. 2. **Scrappiness:** They prefer shipping today over perfecting architecture for tomorrow. 3. **Full Stack:** They can touch the database, the API, and the React frontend.
Creating the Culture
Growth Engineers hate red tape. Give them deploy access. Give them a budget. Let them fail. If they aren't breaking anything, they aren't moving fast enough.
Conclusion
One great Growth Engineer is worth five average marketers. Compensation should reflect that.