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The Customer Marketing Goldmine
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The Customer Marketing Goldmine

Mike T.
•
4 min read

The Forgotten Funnel

Most teams spend 90% of budget on 'Acquisition'. But 'Expansion' and 'Referral' (the bottom of the funnel) have higher ROI.

### 1. Case Studies as Currency

Happy customers want to be heroes. Feature them. Make them look good. A case study isn't about *your* product; it's about *their* success using your product.

### 2. The CAB (Customer Advisory Board)

Invite your top 10 customers to a quarterly strategy session. Give them roadmap influence. They will become customers for life and your fiercest advocates.

### 3. Programmatic Upsell

Use product usage data to trigger timely emails. 'You hit 90% of your plan limits. Click here to upgrade.' It's helpful, not salesy.

Conclusion

Love the ones you're with. They will bring their friends.