Community is the Only Moat Left

The Commodity Trap

Software is easier to build than ever. If you have a good idea, 10 clones will launch next week. You cannot compete on features alone.

### Building a Movement

People don't buy software; they buy *identity*. Notion users identify as 'Organized'. Figma users identify as 'Collaborative Designers'.

1. **Give before you Ask:** Your community shouldn't be a support forum. It should be a place where members get value (career advice, templates, networking) even if they don't use your tool. 2. **Empower Superusers:** Give them special badges, early access, and swag. They will do your moderation and marketing for you. 3. **Offline Matters:** In a digital world, a physical meetup is unforgettable.

Measuring Community Value

Don't measure 'Members'. Measure 'Active Discussions'. Measure 'Peer-to-Peer Help'. If your community manager is the only one posting, it's a broadcast channel, not a community.

Conclusion

Community takes years to build and seconds to destroy. Handle with care.